35210
Grew organic demos from 35 to 210 per month.
Read the case studyB2B SEO, built for long buying cycles
B2B SEO agency built to drive pipeline
As a B2B SEO agency, we turn Google and AI search into a pipeline channel for B2B companies. Senior-led, revenue-focused, and built for long buying cycles.
a few recent wins
$157K
Added MRR for a B2B field service client.
+43%
More AI recommendations and 1.8× the pipeline for a knowledge management SaaS.
+2,388%
More demo bookings than the previous year, for an employee engagement SaaS.
Some ambitious businesses we have helped grow
B2B SEO that ties organic search to pipeline.
Most big agencies aren’t built for B2B. You get long lock-ins, junior account managers, and volume-first keyword lists. Traffic reports and impressions climb while the pipeline number stays flat.
As a B2B SEO agency, we run SEO the way B2B teams need it: senior-led and revenue-focused, with Google and AI search handled together. We target the searches your buyers run when they’re choosing a vendor, so organic becomes a channel you can forecast.
What we do.
Senior-led B2B SEO built for pipeline. Here’s what that looks like in practice.
01
ICP-first keyword research
Every keyword clears three filters: real search demand, product relevance, and a genuine ICP pain point.
- Sales-call analysis
- We mine your sales calls and customer interviews for the exact language buyers use.
- Buying-intent keywords
- We prioritize money keywords closest to a purchase decision, then work outward.
- Competitive gap analysis
- We find high-intent terms incumbents skipped because they looked too niche.
02
Conversion-led content
Expert B2B content written from your sales calls and SME knowledge, built to convert.
- SME-led writing
- Every piece pulls from real expertise and customer research, so it reads like an operator wrote it.
- On-brand, no AI fluff
- Your voice and your positioning, with zero generic filler.
- Built to convert
- Every page maps to a real persona, use case, or buyer trigger, with clear CTAs.
03
Link building and AI citations
Authority from the sites your buyers trust, plus placement on the pages LLMs already cite in your category.
- Targeted backlinks
- Placements on higher-authority sites that lift your rankings.
- AI citation outreach
- Getting your brand onto third-party pages ChatGPT, Perplexity, and Gemini pull from.
- Clean profile
- Strengthen authority and clear out anything dragging you down.
04
Technical SEO and CRO
The structural work that makes every page compound, and the conversion work that turns visits into pipeline.
- Site architecture
- Built to scale across features and use cases without rebuilds later.
- Core Web Vitals and schema
- Fast pages and clean markup, so Google and AI search surface you correctly.
- Conversion optimization
- Pages tuned to turn organic and AI traffic into demos and signups.
Why B2B teams work with us.
Four things we obsess over for every B2B client.
- 01
Founder-led, no hand-offs
Usama Khan, our founder, leads every engagement with a small senior team. The people on your calls are the people doing the work.
- 02
We know how B2B buyers evaluate
We’ve spent years on B2B SEO across SaaS, services, and tech. We build content around how B2B buyers shortlist and choose vendors, and search volume comes second.
- 03
Revenue over vanity traffic
We optimize for pipeline and revenue. Every page maps to a real buyer decision, with clear next steps that turn readers into demos.
- 04
Honest about fit
Sometimes SEO isn’t the right play yet. If you have no repeatable buyer, or paid or outbound would serve you better, we’ll tell you on the first call.
Copper Kite, an agency, or an in-house hire?
How the three options stack up for a B2B team.
| Copper KiteFounder-led boutique | Generalist agencyTeam behind the pitch | In-house hireOne full-time head | |
|---|---|---|---|
| Who does the work | Senior strategists, with our founder on every account. | A junior account manager after the pitch. | One hire wearing many hats. |
| Speed to first win | Weeks. | Often six months. | Months, plus ramp-up. |
| Cost | One retainer, no overhead. | Retainer plus big-agency margin. | $90k–180k+ salary. |
| Understands B2B buying cycles | Content mapped to how B2B buyers evaluate vendors. | Chases volume and clicks. | Knows the product, still learning SEO. |
| Lock-in | Month to month. | Annual contracts common. | Permanent headcount. |
Who does the work
- Copper Kite
- Senior strategists, with our founder on every account.
- Generalist agency
- A junior account manager after the pitch.
- In-house hire
- One hire wearing many hats.
Speed to first win
- Copper Kite
- Weeks.
- Generalist agency
- Often six months.
- In-house hire
- Months, plus ramp-up.
Cost
- Copper Kite
- One retainer, no overhead.
- Generalist agency
- Retainer plus big-agency margin.
- In-house hire
- $90k–180k+ salary.
Understands B2B buying cycles
- Copper Kite
- Content mapped to how B2B buyers evaluate vendors.
- Generalist agency
- Chases volume and clicks.
- In-house hire
- Knows the product, still learning SEO.
Lock-in
- Copper Kite
- Month to month.
- Generalist agency
- Annual contracts common.
- In-house hire
- Permanent headcount.
Case studies
See all case studies
0top lead channel
Went from zero buying-intent rankings to SEO as a top lead generation channel.
Read the case studyWhat people who hired us actually say.
01/ 08
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon GermanovichFounder at Touchdown
more people who vouch for us
From kickoff to pipeline.
No discovery theatre, no three-month ramp. Here is what happens after you sign, and what you should see moving by the end of quarter one.
- 1
We start on the work in week one.
One intake form, access to Google Analytics and Search Console, and a kickoff call. That is the whole ask on your side.
- 2
We map every keyword and prompt worth winning.
You have it within a week of kickoff. It covers three to six months of work, and month one starts with the highest-value ones.
- 3
We pull every lever at once.
Content, technical SEO and off-page authority building run in parallel, not one after another. Bi-weekly calls, weekly updates on what shipped.
- 4
We report on what’s driving pipeline.
Which pages and prompts are producing demos and qualified leads, and what we are doing next.
Common questions
A B2B SEO consultant turns organic and AI search into a pipeline channel. At Copper Kite, that means keyword strategy tied to how your buyers evaluate vendors, content built on real expertise, authority building, and reporting mapped to demos and revenue.
B2B buying cycles are long and involve multiple stakeholders, so volume-first keyword strategies attract researchers instead of buyers. We prioritize bottom-of-funnel intent, comparison and alternative terms, and content that answers real objections. The traffic we earn is traffic that can convert.
We ship bottom-of-funnel money pages in the first sprint, so first ranking movement and demos usually land in weeks. Big agencies often quote six months. Compounding traffic builds over the following months as pages age and authority grows.
Yes. LLMs cite the third-party pages and sources they trust for your category, and those are often smaller, specialist sites. We earn mentions on those pages, keep your positioning coherent across the web, and publish content models can reference. Your brand then shows up when buyers ask AI for a shortlist.
Generalist agencies often hand you to a junior after the pitch. An in-house hire costs $90k+ and takes months to ramp. Copper Kite is a founder-led boutique: senior people work your account from week one, and our founder, Usama Khan, leads every engagement.
Paid buys traffic that stops the day you stop paying. SEO and AI search build an asset that compounds and keeps returning pipeline. Most B2B companies run both, but organic is the channel you own. If paid is the better first move for you, we'll say so.
the podcast
VISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Latest episode
Episode 05 · Sep 5, 2026
Human vs. AI Content: Finding the Right Balance
with Logan Singleton, Marketing Director, HatchMark Studio
Logan Singleton of HatchMark Studio on where AI fits in agency content: Claude workflows, extracting client expertise, and why the human editing pass still decides what gets published.
Watch the episode
Ready to tie B2B search to pipeline?
Book a 30-minute call. We’ll look at where your buyers are searching, what it takes to show up on Google and AI search, and what working with a B2B SEO agency looks like for your pipeline.
Trusted by B2B companies and SEO agencies on 4 continents