35210
Grew organic demos from 35 to 210 per month.
Read the case studybuilt for skeptical security buyers
Cybersecurity SEO agency that fills your pipeline
As a cybersecurity SEO agency, we work with security vendors, MSSPs, and infosec teams. We rank you for the threat, solution, and compliance searches technical buyers run on Google and AI.
a few recent wins
$157K
Added MRR for a B2B field service client.
+43%
More AI recommendations and 1.8× the pipeline for a knowledge management SaaS.
+2,388%
More demo bookings than the previous year, for an employee engagement SaaS.
Some ambitious businesses we have helped grow
SEO for cybersecurity companies that earns credibility with security buyers.
Security buyers are technical and skeptical, and they spot marketing fluff instantly. Big agencies publish surface-level content that loses them. Meanwhile, the threat, category, and compliance queries that convert go untouched.
As a cybersecurity SEO agency, we work the way infosec teams need: senior-led, practitioner-grade, and tied to pipeline. Buyers now research vendors through ChatGPT and Perplexity, so we build AI search into every engagement.
What we do.
Senior, practitioner-grade cybersecurity SEO. Here’s what that looks like in practice.
01
Security buyer keyword research
We target how security buyers search, from threats to categories to compliance frameworks.
- Threat and solution queries
- Attack, vulnerability, and solution searches that signal an active security need.
- Category and comparison terms
- "[Category] software," comparison, and alternative queries buyers run before shortlisting.
- Compliance framework terms
- SOC 2, ISO 27001, HIPAA, and NIST queries that map to real buying triggers.
02
Practitioner-led content
Content built on real security expertise, credible enough for technical buyers.
- SME and practitioner authorship
- Written with your security engineers and researchers, who bring the depth generalist writers lack.
- Threat research and framework guides
- Original research and framework content that builds authority and earns links.
- Comparison and alternative pages
- The bottom-of-funnel pages buyers read right before they choose a vendor.
03
Authority and AI citations
Authority from the security publications, communities, and analysts buyers and LLMs trust.
- Security publications and communities
- Placements and mentions on the infosec sources that lift rankings and credibility.
- Analyst and peer references
- Signals from analysts and practitioners that technical buyers actually weigh.
- AI citation outreach
- Getting cited on the pages ChatGPT, Perplexity, and Gemini pull from for security queries.
04
Technical SEO and CRO
The structural and conversion work that turns technical traffic into demos.
- Technical content architecture
- Topic clusters and structure that scale across threats, categories, and frameworks.
- Schema and Core Web Vitals
- Clean markup and fast pages so Google and AI surface you correctly.
- Demo conversion optimization
- Pages tuned to turn organic and AI traffic into demos and trials.
Why cybersecurity teams work with us.
Four things we obsess over for every cybersecurity client.
- 01
Founder-led, no hand-offs
Usama Khan, our founder, leads every engagement with a small senior team. The people on your calls are the people doing the work.
- 02
Credibility with practitioners
Security buyers spot fluff instantly. We build content on real practitioner knowledge, so your pages earn trust and keep readers.
- 03
Compliance and category buyers, covered
We map SOC 2, ISO, and framework triggers alongside category and comparison intent. Both the compliance-driven and solution-driven buyer find you.
- 04
Honest about fit
If SEO isn’t the fastest path to pipeline for your stage, or your content can’t clear the technical bar yet, we’ll tell you on the first call.
Copper Kite, an agency, or an in-house hire?
How the three options stack up for a cybersecurity team.
| Copper KiteFounder-led boutique | Generalist agencyTeam behind the pitch | In-house hireOne full-time head | |
|---|---|---|---|
| Who does the work | Senior strategists, with our founder on every account. | A junior account manager after the pitch. | One hire wearing many hats. |
| Speed to first win | Weeks. | Often six months. | Months, plus ramp-up. |
| Cost | One retainer, no overhead. | Retainer plus big-agency margin. | $90k–180k+ salary. |
| Cybersecurity + AI search | Specialists. Practitioner-grade content. | Generalist. Surface-level. | Hard to hire for. |
| Lock-in | Month to month. | Annual contracts common. | Permanent headcount. |
Who does the work
- Copper Kite
- Senior strategists, with our founder on every account.
- Generalist agency
- A junior account manager after the pitch.
- In-house hire
- One hire wearing many hats.
Speed to first win
- Copper Kite
- Weeks.
- Generalist agency
- Often six months.
- In-house hire
- Months, plus ramp-up.
Cost
- Copper Kite
- One retainer, no overhead.
- Generalist agency
- Retainer plus big-agency margin.
- In-house hire
- $90k–180k+ salary.
Cybersecurity + AI search
- Copper Kite
- Specialists. Practitioner-grade content.
- Generalist agency
- Generalist. Surface-level.
- In-house hire
- Hard to hire for.
Lock-in
- Copper Kite
- Month to month.
- Generalist agency
- Annual contracts common.
- In-house hire
- Permanent headcount.
Case studies
See all case studies
0top lead channel
Went from zero buying-intent rankings to SEO as a top lead generation channel.
Read the case studyWhat people who hired us actually say.
01/ 08
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon GermanovichFounder at Touchdown
more people who vouch for us
From kickoff to pipeline.
No discovery theatre, no three-month ramp. Here is what happens after you sign, and what you should see moving by the end of quarter one.
- 1
We start on the work in week one.
One intake form, access to Google Analytics and Search Console, and a kickoff call. That is the whole ask on your side.
- 2
We map every keyword and prompt worth winning.
You have it within a week of kickoff. It covers three to six months of work, and month one starts with the highest-value ones.
- 3
We pull every lever at once.
Content, technical SEO and off-page authority building run in parallel, not one after another. Bi-weekly calls, weekly updates on what shipped.
- 4
We report on what’s driving pipeline.
Which pages and prompts are producing demos and qualified leads, and what we are doing next.
Common questions
SEO for cybersecurity companies means ranking for the threat, category, comparison, and compliance searches technical buyers run, with content credible enough to convert them. It combines security-buyer keyword strategy, practitioner-led content, infosec authority, and conversion-focused technical SEO.
Security buyers are highly technical and skeptical of marketing, and generic content loses them. Cybersecurity SEO demands practitioner-grade content, real research, and credibility signals from the infosec community. It also maps to compliance triggers like SOC 2 and ISO 27001.
Yes. We build content with your security engineers and researchers rather than generalist writers. It holds up to a technical audience and earns links and citations from the infosec community.
Yes. Buyers increasingly research security vendors through AI. We earn citations on the publications and communities LLMs pull from, and structure your content so models can reference it for threat, category, and compliance queries.
Both. Product vendors, MSSPs, and infosec service providers. The keyword strategy and content flex to whether your buyer is a CISO, a security engineer, or a compliance lead.
We ship bottom-of-funnel category and comparison pages in the first sprint, so first ranking movement usually lands in weeks. Compounding authority and demo volume build over the following months.
the podcast
VISIBLE with Usama Khan
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
Latest episode
Episode 05 · Sep 5, 2026
Human vs. AI Content: Finding the Right Balance
with Logan Singleton, Marketing Director, HatchMark Studio
Logan Singleton of HatchMark Studio on where AI fits in agency content: Claude workflows, extracting client expertise, and why the human editing pass still decides what gets published.
Watch the episode
Rank on Google and AI with content that earns technical trust.
Book a 30-minute call. We’ll look at where your security brand shows up today, the buyer searches you’re missing, and what working with a cybersecurity SEO agency looks like.
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