Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
§ 01 — The Problem
Your content isn't bringing in pipeline.
Four reasons buyers aren't finding you. And why most content programs never fix them.
01
Your content targets the wrong keywords
You have blog posts ranking for broad terms that attract readers with zero buying intent. Someone searching “what is procurement software” is learning. Someone searching “best procurement software for mid-size manufacturers” is buying. Most content programs fill a blog with the first type and wonder why demos don’t follow.
02
Your competitors own the buying searches
When a potential customer Googles “best [your category] for [specific use case]” or “[your competitor] alternatives,” your competitors show up. You don’t. Those searches are where pipeline comes from. Every day you’re not there, that pipeline goes to someone else.
03
You're invisible in AI answers
When buyers ask ChatGPT or Perplexity “what’s the best tool for [problem you solve],” the answer pulls from specific, bottom-of-funnel content across the web. If that content doesn’t exist for your brand, AI can’t recommend you. And more buyers are starting their research this way every quarter.
04
You've paid for content that sits on page 3
You hired an agency or a freelancer. They delivered articles. Those articles brought in zero leads. The money is spent. The results never showed up. Now you’re skeptical that content can work at all. It can. The targeting was the problem, not the channel.
§ 02 — The Offer
Here's what you get.
The Revenue Ranking Rig
01
Buyer Keyword Strategy
VALUE: $1,000I find 5 keywords where your ideal buyers are already searching for a product like yours. These are buying keywords. The kind people type when they’re comparing options, reading reviews, and ready to talk to sales.
02
5 Pages Built to Rank and Convert
VALUE: $5,000Each page is written to match the exact intent behind the keyword. If someone searches “best [category] for [use case],” the page answers that query better than anything else on page one. Every page includes a clear path to your demo or sales conversation.
03
AI Visibility Snapshot
VALUE: $1,500Once your 5 pages are live and indexed, I run buyer-intent prompts across ChatGPT, Perplexity, Claude, and Gemini — the same questions your buyers actually ask AI. You get a short visibility report showing where your pages now show up in those answers.
04
Competitor BOFU Gap Map
VALUE: $750I map every bottom-of-funnel keyword your competitors rank for that you don’t. Alternatives pages, comparison pages, use-case pages, “best of” listicles. You see exactly where they’re capturing demand that should be yours.
05
Content Roadmap (Next 2-3 Months)
VALUE: $1,000The 5 pages are your starting lineup. But I also hand you a prioritized roadmap of what to publish next, in what order, and why. Organized by revenue potential, not search volume. You’ll know exactly which pages to build next to keep the momentum going.
06
Full Publishing and On-Page Optimization
VALUE: $500I publish the pages on your site with proper title tags, meta descriptions, internal links, and formatting. You don’t lift a finger.
07
Ranking Report and Updates
VALUE: $250Positions, keywords, and traffic updates sent to you as pages start to climb. No guessing. You see the progress in real time.
Total value$10,000
§ 04 — How It Works
You see results before the 60 days are up.
01 / 04Week 1 · STRATEGY
You get your keyword strategy and competitor gap map.
You tell me about your product and ideal customer. I dig into the search data and map your competitor landscape. You get the 5 buyer keywords and the competitor gap map. All in week one.
02 / 04Week 2-3 · PRODUCTION
I write all 5 pages.
Each page is built for the keyword, the intent behind it, and the conversion path to your demo. You review and approve before anything goes live.
03 / 04Week 4 · PUBLISH
Pages go live on your site.
Full on-page optimization, internal linking, and formatting. By the end of month one, you have 5 new pages targeting your highest-value buyer searches. Plus the roadmap for what comes next.
04 / 04Week 5-8 · RANK
You watch them climb.
Ranking updates as pages start indexing and moving up. Once pages are indexed, I run the AI buying-intent prompts for your 5 target keywords. You see exactly which AI answers now feature your brand.
§ 05 — The Math
The ROI on this isn't 2x. It's closer to 50x.
Think about what one customer is worth to your business. Not one demo. One closed deal. For most B2B SaaS companies, that's $10,000 to $100,000+ in lifetime value.
These 5 pages target the exact searches buyers make when they're comparing tools and ready to talk to sales. When they rank, they bring in people who are already in buying mode. Not blog readers. Pipeline.
If these pages bring in one qualified demo that closes, you've paid for this engagement 10x over. If they bring in two or three over the next year (and they keep working month after month, forever), the math stops making sense to not do this.
$1,500. Once. No retainer. Pages are yours forever.
Don’t take my word for it
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Results
Case Studies
See all case studiesHow a CMMS SaaS company captured high-intent BOFU keywords and 6x'd organic demos.
§ 07 — FAQ
Before you book the call
Who is this for?
B2B SaaS companies with a product that solves a real problem and a website with some existing authority (DR 20+). If buyers are searching for solutions in your category and you’re not showing up, this is built for you.
What kind of keywords do you target?
Bottom-of-funnel only. “Best [category] software for [use case],” “[competitor] alternatives,” “[tool A] vs [tool B].” The searches people make when they’re comparing options and ready to buy. Not “what is [broad topic].”
What's the AI visibility snapshot?
Once your pages are live and indexed, I run buyer-intent prompts for your 5 target keywords across ChatGPT, Perplexity, Claude, and Gemini. You get a short report showing where your pages now show up in those AI answers.
Do I need to do anything?
One 30-minute kickoff call. You tell me about your product, your buyers, and your competitors. After that, I handle everything. You review drafts before publishing. That’s it.
What if I already have content?
Good. We’re not replacing what you have. We’re filling the gaps where buyers are searching and you’re not showing up.
What happens after the 60 days?
You own everything. The pages, the roadmap, the AI visibility data. If you want to keep going (and most clients do), we can talk about a retainer. But there’s no obligation. The roadmap is designed so your team can execute the next 2-3 months without me if they want to.
Why is this so cheap?
Because this is a foot-in-the-door offer. I want you to see what bottom-of-funnel content can do for your pipeline. If it works (and it will), you’ll want more. That’s the bet I’m making.